Double Scoop Cereal

Double Scoop is a cereal for adults inspired by nostalgic Saturday mornings and sugary breakfasts. It evokes the childhood desire for ice cream at breakfast, tempered by the reality of settling for cereal, with the hope of indulging as an adult one day.

Double Scoop makes that dream a reality, offering ice cream-inspired cereal flavors like sweet matcha and nutty pistachio. Each box contains pouches of each flavor, allowing customers to enjoy them separately or mix them for a flavor-packed experience.

Double Scoop features an app-based game accessible via a QR code on the cereal box. Players help Deb, the brand's mascot, catch falling scoops of ice cream for her cone to earn points. These points can be redeemed for discounts and merchandise.