Weed and Wheels
Cannabis holds significance in skateboarding culture. Seeking to innovate within this culture, Weed and Wheels emerged, offering a range of skateboarding wheels featuring weed graphics, a common motif.
Each pairing of a weed strain and wheel type caters to specific skate styles: cruiser, street, park, bowl, and vert. Each box of four wheels includes a pre-rolled joint, complementing the skating experience with a strain suited to the style.
The brand's rough-around-the-edges aesthetic and simple stick figures capture the edginess, chill humor, and playfulness that define the skating community.
Skills
Identity & Branding, Concept Development, Packaging Design, Social Media Campaign, Prototyping, Art Direction
Class
Introduction to Design
Year
2022
AAF Silver ADDY Award
The American Advertsing Federation's Greenville chapter awarded Weed and Wheels Silver ADDY for Sales Promotion and Packaging.
