Fiset Cabin Tall Tales
The Fiset family owns a 115-year-old homestead log cabin in Sequim, WA, known as the Fiset Cabin. Equipt with electricity, an outhouse, and no running water, the Cabin holds a special place in the heart of the Fiset family as a rustic yet cherished gathering spot. Over the years, it has fostered connections with previous generations and preserved shared family history. However, wood rot has gradually compromised the Cabin's structural integrity, leading the family to plan the construction of a new cabin for future generations.
As preparations are made to dismantle the old cabin, the Fisets aim to honor the history of this beloved space and the sense of belonging it has provided. At the heart of this reunion is a storytelling competition, inspired by countless evenings spent gathered around the campfire sharing tales. The brand identity crafted for this family reunion pays homage to the legacy of the Fiset Cabin while also signaling the beginning of a new chapter.
Skills
Experience Design, Brand Identity, Storytelling, Print Design, Merchandise Design, Environmental Design
Class
Brand Identity
Year
2022